White Gold Engagement Rings: Choose A Class Apart!

Engagement ring buying is one of the most significant events in a man’s life. The ring is bought to commemorate the start of a life of togetherness and symbolises love, trust, loyalty and a genuine relationship. It has to be perfect and most men need some help deciding which of the many rings out there to choose.

In recent years the popularity of white gold engagement rings has increased and this article aims to offer you information on the pros and cons of considering this modern option. Personal preference is key to choosing jewellery, however, so remember that these guidelines are just snippets of information designed to help you make your final choice.



Gold is the most abundantly mined metal in the jewellery trade and about 1500 tons are extracted annually. Because of its accessibility, prices of gold are driven down in the marketplace. That said, however, if you choose an expensive gemstone or an intricate setting, the price of the ring could be driven up significantly. The important point here though is that gold is one of the cheaper metals, and white gold, as it is alloyed with a larger proportion of other metals is even less expensive.

Gem Pop

White gold engagement rings have an elegant appeal that enhances the brilliance and fire of any stone it is set with, whether that stone is a ruby, emerald or sapphire. The subtle white tone of the metal is the perfect platform for accentuating the sparkle and ‘pop’ of any other material and providing the ideal contrast between colours.


Gold is not the toughest of metals and can be prone to scratching but white gold, because it is alloyed with stronger metals such as platinum, palladium, or nickel becomes more robust and scratch resistant. This makes white gold engagement rings perfect for the lady with the more active lifestyle. She can wear her ring without worrying too much about it scratching or breaking.


Upkeep and Colour Fade

The big drawback to buying white gold engagement rings is the fact that the shine they boast when you first buy them can fade. The shine comes from the rhodium plating that needs replacing every three to five years. The process is relatively cheap but it must be done or the ring will soon look lacklustre and very unappealing.

So, there are many more pros than cons to choosing white gold for your engagement ring. The problem with re-plating is only a small issue and one that can be easily dealt with. It is little wonder then why white gold engagement rings are still increasing in popularity.

Why Your Business Needs an Online Marketing Strategy

Whether you own a local brick and mortar business or an online company, you’ll want to use the Internet to promote your products and services. The online community is a vast goldmine of potential consumers who log in each day to search for every good and service you could imagine. If you have a product or service, there’s a market for it online. Tapping into that world-wide reservoir of customers is a must if you want your business to not only succeed, but thrive. While word of mouth and certain offline advertising can be great revenue generators for your business, it is important that you implement an online marketing strategy and get it working for you and your business.

Just like any other task involved in the promotion of a business, you’ll need to come up with a solid, effective online marketing strategy, to ensure the best possible outcome – in this case, boosting your customer base, and therefore your business revenue. This doesn’t need to be rocket science, you just need to outline the steps you are going to take to promote your business online.

Promoting Your Business

The most important goal in an online marketing strategy is getting consumers to view your webpage; they can’t buy what they can’t see. This isn’t something that can be left to chance, as there are literally millions of websites online for customers to browse. You’ll need to find a way to direct these consumers to your website, via any number of effective tactics, such as search engines, email marketing, pay per click advertising, social media etc. That way, any time an online consumer is looking for something you provide, you’ll have a that much more of a chance of being their primary choice. Whatever your product or service, you want your business to be known as the market leader. The main factor to ensure in promoting your business is that you’re targeting the right market; if you sell antiques, don’t target a dog training market. While that is an extreme example, the principal still applies.

Where to Promote Your Business

There are many places where you can implement your online marketing strategy; from social media to local business directories, you’ll find that the sky is the limit. All that’s needed is finding the right market and you’re set.

Search Engine Optimisation (SEO)-One of the most common ways to get your site on the first page of major search engine results is through SEO. Find keywords that people are typing in online and target your website around these. Search Engine Optimisation is a very profitable strategy and should be used by most business owners.

Social Media – Social networking sites like Facebook, Twitter and Google+ offer extensive opportunities for online marketing. These sites have millions of members who visit their pages daily; having your business listed on here would guarantee consumer traffic to your website. Just remember though, social media is about engaging and not selling, so make sure that you build up a relationship with your potential market when you start using social media.

Advertisements – Banners are viewed daily across the web; find websites in your particular niche and place your ads within these pages. This is an under utilised tactic that can be very profitable for your business if you engage with the right audience.

Blogging – Blogging on a website like blogger.com is an extremely effective means of marketing your business, especially within niche related blogs. For instance, if you’re a cake baker and you write a daily blog describing a new type of cake you baked, or about a design you created, and show pictures within that site, not only are you going to generate a following of people wanting to learn how to do this themselves, you’ll gain a steady base of customers dying to have their next big day celebrated with a cake from you. Blogging not only establishes your name in the world of cakes, it can also provide you a following as a leader in your market.

Why Your Business Needs an Online Marketing Strategy

The above are just a few examples of where you can promote your website and what you can base your online marketing strategy around.

It doesn’t matter if you’ve been in the same location for 50 years; if you’re looking to generate greater exposure, and thereby greater revenue for your business, there is no better place to do so than online. And if you’re looking to market online, you’ll need to find an effective online marketing strategy to ensure your online success.

Remember, this doesn’t need to be complicated. Find out where your market is, and look to tap into a couple of these avenues. You don’t need to do every aspect of online marketing. Set a strategy where you are going to get the quickest return on investment. Remember to revisit your strategy every 3-6 months and adapt as necessary.

The Evolution of Technology – The History of Computers

While computers are now an important part of the lives of human beings, there was a time where computers did not exist. Knowing the history of computers and how much progression has been made can help you understand just how complicated and innovative the creation of computers really is.

Unlike most devices, the computer is one of the few inventions that does not have one specific inventor. Throughout the development of the computer, many people have added their creations to the list required to make a computer work. Some of the inventions have been different types of computers, and some of them were parts required to allow computers to be developed further.

The Beginning

Perhaps the most significant date in the history of computers is the year 1936. It was in this year that the first “computer” was developed. It was created by Konrad Zuse and dubbed the Z1 Computer. This computer stands as the first as it was the first system to be fully programmable. There were devices prior to this, but none had the computing power that sets it apart from other electronics.

It wasn’t until 1942 that any business saw profit and opportunity in computers. This first company was called ABC computers, owned and operated by John Atanasoff and Clifford Berry. Two years later, the Harvard Mark I computer was developed, furthering the science of computing.

Over the course of the next few years, inventors all over the world began to search more into the study of computers, and how to improve upon them. Those next ten years say the introduction of the transistor, which would become a vital part of the inner workings of the computer, the ENIAC 1 computer, as well as many other types of systems. The ENIAC 1 is perhaps one of the most interesting, as it required 20,000 vacuum tubes to operate. It was a massive machine, and started the revolution to build smaller and faster computers.

The age of computers was forever altered by the introduction of International Business Machines, or IBM, into the computing industry in 1953. This company, over the course of computer history, has been a major player in the development of new systems and servers for public and private use. This introduction brought about the first real signs of competition within computing history, which helped to spur faster and better development of computers. Their first contribution was the IBM 701 EDPM Computer.

A Programming Language Evolves

A year later, the first successful high level programming language was created. This was a programming language not written in ‘assembly’ or binary, which are considered very low level languages. FORTRAN was written so that more people could begin to program computers easily.

The year 1955, the Bank of America, coupled with Stanford Research Institute and General Electric, saw the creation of the first computers for use in banks. The MICR, or Magnetic Ink Character Recognition, coupled with the actual computer, the ERMA, was a breakthrough for the banking industry. It wasn’t until 1959 that the pair of systems were put into use in actual banks.

During 1958, one of the most important breakthroughs in computer history occurred, the creation of the integrated circuit. This device, also known as the chip, is one of the base requirements for modern computer systems. On every motherboard and card within a computer system, are many chips that contain information on what the boards and cards do. Without these chips, the systems as we know them today cannot function.

Gaming, Mice, & the Internet

For many computer users now, games are a vital part of the computing experience. 1962 saw the creation of the first computer game, which was created by Steve Russel and MIT, which was dubbed Spacewar.

The mouse, one of the most basic components of modern computers, was created in 1964 by Douglass Engelbart. It obtained its name from the “tail” leading out of the device.

One of the most important aspects of computers today was invented in 1969. ARPA net was the original Internet, which provided the foundation for the Internet that we know today. This development would result in the evolution of knowledge and business across the entire planet.

It wasn’t until 1970 that Intel entered the scene with the first dynamic RAM chip, which resulted in an explosion of computer science innovation.

On the heels of the RAM chip was the first microprocessor, which was also designed by Intel. These two components, in addition to the chip developed in 1958, would number among the core components of modern computers.

A year later, the floppy disk was created, gaining its name from the flexibility of the storage unit. This was the first step in allowing most people to transfer bits of data between unconnected computers.

The first networking card was created in 1973, allowing data transfer between connected computers. This is similar to the Internet, but allows for the computers to connect without use of the Internet.

Household PC’s Emerge

The next three years were very important for computers. This is when companies began to develop systems for the average consumer. The Scelbi, Mark-8 Altair, IBM 5100, Apple I and II, TRS-80, and the Commodore Pet computers were the forerunners in this area. While expensive, these machines started the trend for computers within common households.

One of the most major breathroughs in computer software occurred in 1978 with the release of the VisiCalc Spreadsheet program. All development costs were paid for within a two week period of time, which makes this one of the most successful programs in computer history.

1979 was perhaps one of the most important years for the home computer user. This is the year that WordStar, the first word processing program, was released to the public for sale. This drastically altered the usefulness of computers for the everyday user.

The IBM Home computer quickly helped revolutionize the consumer market in 1981, as it was affordable for home owners and standard consumers. 1981 also saw the the mega-giant Microsoft enter the scene with the MS-DOS operating system. This operating system utterly changed computing forever, as it was easy enough for everyone to learn.

The Competition Begins : Apple vs. Microsoft

Computers saw yet another vital change during the year of 1983. The Apple Lisa computer was the first with a graphical user interface, or a GUI. Most modern programs contain a GUI, which allows them to be easy to use and pleasing for the eyes. This marked the beginning of the out dating of most text based only programs.

Beyond this point in computer history, many changes and alterations have occurred, from the Apple-Microsoft wars, to the developing of microcomputers and a variety of computer breakthroughs that have become an accepted part of our daily lives. Without the initial first steps of computer history, none of this would have been possible.

A Guide To Lawsuit Cash Advances

It is done in the movies all the time. Someone’s rights are violated, they take the violator to court, a whole slew of drama ensues, and finally the violated party (called the plaintiff) wins the case against the violator (called the defendant). But as we know, things are rarely as cut and dry as that in real life. What movies fail to tell us about the legal process is that legal proceedings cost money, usually very large sums of money at that. So what do you do if you are a little short on cash and require legal aid?

There are companies who are willing to lend money to people who need it in exchange for either a portion of the settlement, or a monthly fee. What follows is an overview of what lawsuit financing is and how it can help you with regard to your legal needs.

Lawsuit financing: an overview

When a lawsuit financing company decides to assist you with a lawsuit, it is making an investment on you and the validity of your case. The financing company will calculate, with a reasonable amount of certainty, how much you stand to gain if you win the case or if you allow for an out-of-court settlement. It seeks to make a profit on your case as a return on its investment. This means that you will have to pay for your financing with the money you get from winning the case.

The first way to pay for your lawsuit financing is with a fixed amount that is agreed upon by you and the financing company. This is also sometimes referred to as flat-rate payment. Usually, in addition to the initial amount paid out to you, the financing company will require you to pay 10 percent in interest as a return on its investment, though this may vary from state to state and from company to company.

The second way to pay for your financing is by recurring payment. Made every month, recurring payment is much like an insurance premium. However, you may be required to pay as much as 15 percent in interest on the initial amount that was lent to you.

Which payment method to use

Generally, if you or your lawyer foresees the case going to court, expect the litigation and legal proceedings to take awhile. In this case, you may opt for a flat fee, which, while sizable, may be less than the total cost if you had selected to pay a recurring fee. On the other hand, if you expect a quick settlement, the recurring fee may be best for you. Either way, be sure to shop around and be selective about the financing company you accept aid from. Visit one company and use the options it offers as a baseline for determining what would be best for you. Just keep in mind that the nature of lawsuit financing is business. Regardless of which payment method you select, the financing company will make money from you. Your task is to make their profit as painless as possible for you.

All About Memory Foam Mattress Toppers

A memory foam mattress topper is placed on top of your current mattress to get more density and comfort. Also, it can help create a flatter surface to sleep on if your mattress has depressions or lumps.

Studies have shown that approximately 9 out of every 10 users of memory foam report that they have added more comfort and ultimately allowed them to get better sleep consistently.

The price range for toppers varies quite a bit, anywhere from $50 to $300. It depends primarily on the quality, density, and the brand.

When you first sleep on one, they are a bit firm and difficult to move around on. Memory foam is sensitive to temperature, and so it will take a little while for it to get accustomed to your body. As a result, knowing exactly which mattress topper to buy is difficult until you sleep on it for a week or so.

Before Buying A Mattress Topper

If possible, lie down on a topper in various sleeping positions for a little while to get a good feel for it. This will help you avoid buying one that doesn’t suit you properly.

No matter how much you like the first topper, lie down on as many as you can so you can accurately compare one to another. Some are more comfortable and ultimately provide more support than others.

The thickness of the memory foam mattress should at least be two inches, though three is much more preferred. The minimum density should be three pounds, though 4 pounds is more ideal. Five pounds and above is the highest level and also the most expensive. The more dense a topper is, the more firm it is. If you want it to be softer, then a lower density would be a better choice for you.

Always know how long the warranty is. 10 years should be the minimum, but 20 is ideal.

Pros and Cons

Whether you get a mattress topper or mattress, you will be gaining additional comfort and support. Memory foam is designed to reduce pressure points and provide pain relief in joints, back, shoulders, and so on. You won’t wake up in the morning with stiffness either that most of us get from spring mattresses. You also won’t be tossing and turning quite so much.

Quality memory foam is also very durable and will help you get better sleep for years to come.

One of the downsides is that it’s not for everyone. Some people just can never completely adjust to it. Also moving is more difficult because you sink down into the mattress.

Selling Syl-Lee Antiques Now Made Easy

Syl-Lee Antiques is derived from the names of the owner’s parents, (Sylvia and Lee). It is run by a family owned and operated Manhattan antique company.

Are you thinking of relocating overseas and wondering about the transportation of your boat and yacht to the desired destination? If yes, then hire the reliable international boat shipping services as soon as possible. Undoubtedly, many people will find this boat shipping services as a crucial and time consuming task. There are numerous complications associated with it. Moreover, it can be extremely expensive if you do not take the right decision of hiring the reliable services. Unlike other vehicles, boats and yachts are available in different sizes which are to be handled with care while transporting from one place to other. Today with the aid of global boat shipping services, you can now ease your task.

Nowadays, the popularity of international shipping services is growing by leaps and bounds in countries like USA, Europe, Africa, Middle East, Asia, Australia, New Zealand, Pacific, Caribbean and Latin America. This is the reason why the number of service providers in this area has grown to such a great extent. They deliver professional and quick services to the masses without any complaints. They are known to cater to every requirement of their clients and thus you can say that people are impressed with their dedicated and careful services. If you are planning to go ahead and with the shipping boats overseas, then get in touch with the relevant service providers without giving it a second thought.

Usually the boat shipping service providers have staff that are experienced in this field, thus you can ensure your boat will not get handled in a brusque manner. They will pack the boats and yachts appropriately inside the ocean containers by building a special frame that can certainly hold the boat at certain angle. With the aid of this process, you can ship your boat and yacht to the desired destination without any damage and on given time. However, before you go ahead with the boat transportation, it is essential to check whether the service providers are licensed, insured and offers further security to investment of a client. Since it will be your hard earned money that you will be investing in these services, no one will ever like to compromise with the quality of services. Thus, you should first get satisfied with the quotes and other aspects of the company by performing an extensive research on Internet.

The professional international boat shipping service providers have extensive experience in transporting all kinds of boats and yacht to the ports worldwide. Thus, they know exactly how to support the boat balance and stabilize the boat weight to keep the boat safe during the transportation. So, no matter what you are thinking of boat shipping from USA to Australia or USA to Africa, your task can now be easy, simple and extremely professional if you hire the professional services. You can also check the FAQs or reviews of the customers in order to understand what to expect from their services. So what are you waiting for? Log on to the relevant website and get in touch with the professionals as soon as possible.

Replacing Old Discontinued Furniture Hardware

When a piece of hardware on a cherished piece of furniture breaks the first thought is to try to replace it with a matching piece of hardware that will be consistent with the wear of the remaining hardware. Many people have luck locating the perfect piece of hardware through collectors, but it is a time consuming process.

Attempting to replace all of the hardware on the piece of furniture can also cause a problem if the hardware is discontinued. With luck and perseverance, the replacement for the original hardware can be located through the original seller or manufacturer, but it cannot be expected that they have ample storage space to stock discontinued items.

Luckily, the availability of new hardware that will compliment the discontinued piece of furniture can be found because of the popularity of reproduction hardware. This makes it easy to match the new design with the manufacture era of the piece of furniture.

When looking for a replacement for the discontinued furniture hardware, examine the furniture surface that hardware removal has exposed. Any signs of aging can be covered up by choosing the new hardware in approximately the same shape and size as the original. You don’t want new hardware installed with a ring of darker or lighter furniture showing around it. That would ruin the entire look.

Some furniture hard ware is attached to the piece of furniture by screws inserted from the back. When replacing the hardware, you’ll have to use screws that go through the width of the wood and into the new piece of hardware. This enables the hardware to attach with no visible screws or nails, leaving a clean, sleek look that is not hampered by messy installations.